Blog

34 posts

POST July 3, 2026

How to Better Optimize Google Merchant Center for AI Shopping Results

Google Merchant Center (GMC) has become the main data source for AI shopping recommendations. When someone asks Google’s AI Mode for “a…
POST June 17, 2026

Core Web Vitals in Plain English: The Definitive Guide

Core Web Vitals are three scores that measure whether a web page feels fast and stable to real users. They are part…
POST June 8, 2026

How to Write Content for AI Summaries and AI Retrieval

When an AI system generates an answer, it retrieves specific passages from web pages, scores them for relevance, and assembles a response…
POST May 26, 2026

Why Your Page Ranks on Page 2 Forever (and How to Break Through)

If your page sits between position 11 and 20, it gets almost no traffic. Studies from search engine results research consistently show…
POST April 26, 2026

How to recover a site after Google’s quality updates

What did Google actually do to your site? Google runs updates constantly. Some are small and go unnoticed. Some are massive and…
POST April 22, 2026

The Power of Query Fan Out (QFO) and RAG: Redefining Search in the Age of AI

Search is undergoing a profound transformation, moving away from static results toward a dynamic paradigm driven by generative AI and Large Language…
POST April 22, 2026

Google Core Update (2026 update) : New Research Explains the Losses

Research Methodology This study used Comparative Analysis, a proven scientific methodology built on three pillars that made the findings replicable and statistically…
POST February 12, 2026

Why llms.txt files are useless

What is llms.txt, and where did it come from? In September 2024, Jeremy Howard, a researcher and lecturer at the Universities of…
POST December 12, 2025

Are Google Ads Advertisers Getting a Direct SEO Boost? (2026 Update)

The conventional wisdom in search engine optimization has held firm for over two decades: Google Ads (PPC) does not directly influence organic…
POST November 5, 2025

The Ugly Truth About AEO / GEO / AIO

If you run a website and are looking to grow traffic, you have probably heard the AEO and GEO acronyms and how…
POST August 26, 2025

Negative SEO: Myth or Truth? A Complete Answer

Introduction to Negative SEO Negative SEO is the deliberate use of manipulative tactics to harm a competitor’s search engine rankings. In our…
POST August 8, 2025

AEO Glossary 2025: A Short and Simple Intro

Why an AI AEO glossary? Well, the search and content discovery state-of-the-art is evolving and changing really fast. While traditional SEO still…
POST August 8, 2025

Is GEO (Generative Engine Optimization) real? Or just a fad?

If you work in marketing or SEO, or if you have been researching how to grow your website, you have almost certainly…
POST August 4, 2025

Do Exact Match Domains (EMD) Still Matter in 2026?

This article reveals the results of several SEO experiments on Exact Match Domain performance conducted throughout the second half of 2024 and…
POST June 24, 2025

Preventive SEO for the Win: 100%+ SEO Growth in One Month

Good technical SEO is the single fastest lever for traffic recovery, and this post shows exactly why. When most people search for…
POST June 17, 2025

Post-SEO: Marketing Strategy That Actually Works

After years of building content strategies around search engine rankings, a hard shift is underway. Google’s quality updates, the rise of AI…
POST June 6, 2025

SEO traffic lost? Stop asking for fairness!

SEO traffic losses are accelerating, and for the first time in years the cause is not technical SEO problems, content quality, or…
POST November 26, 2024

Parasite SEO: A Battle Won for Small Bloggers or a Lost War?

If you are a blogger or involved in SEO, you are probably aware of how the Google Core Updates of 2024 heavily…
POST November 14, 2024

On-Page SEO Best Practices for 2024

On-page SEO is the practice of optimizing individual web pages so search engines can index them accurately and users find them genuinely…
POST November 8, 2024

Master Google’s Algorithm: 33 Key Factors Behind SEO Ranking Shifts

This article presents the results of research conducted by the Flamine team. The goal was to explore how different aspects of Google’s…
POST November 1, 2024

SearchGPT: The Powerful New ChatGPT Search Engine

We announced the new ChatGPT Search Engine back in May 2024—five months early! Our crystal ball was working overtime. But now, OpenAI’s AI-powered Search…
POST October 15, 2024

GCU 2024: No New Ranking Factors, Just Heavier Enforcement

After the turmoil caused by the Google Core Updates of 2024 (GCU 2024), it is worth reviewing what actually changed in Google’s…
POST October 4, 2024

YMYL Content in SEO: Is Your Authority Good Enough?

YMYL (Your Money or Your Life) refers to content that could significantly impact a person’s health, finances, safety, or overall well-being. Search…
POST September 25, 2024

Calculating Click Value in Organic Search (Easy)

If you’re doing SEO on your own or just learning, you might be wondering how to measure the effectiveness of your approach…
POST August 26, 2024

Google Core Update : New Research Explains the Losses

This post builds on our earlier analysis of technical SEO issues correlating with lost rankings after the last Google Core Update. The…
POST August 22, 2024

Google Core Update & HCU: How to Recover Your Lost Traffic

If your organic traffic dropped sharply, a Google algorithm update is the most likely cause. You are not alone: Google’s Helpful Content…
POST August 15, 2024

Weird SEO issues = Technical SEO issues (3 use cases)

Note: This article was written during a Google Core Update rollout. Bear that context in mind when reading the case results below.…
POST May 28, 2024

Great News for SEOs : Google 2024 Algorithm Leaked

In a significant revelation, leaked Google search algorithm documentation and internal API references provided SEO professionals with an unprecedented look at the…
POST May 13, 2024

OpenAI: An improved GPT-4o, but no search engine

OpenAI did not launch a ChatGPT search engine as widely anticipated. Instead, the company announced GPT-4o: an improved, multimodal flagship model available…
POST May 10, 2024

ChatGPT is ready to launch its own search engine

ChatGPT is about to cause significant disruption in search, and Google has every reason to pay attention. On Monday, May 13, 2024,…
POST March 15, 2024

Is SEO dead? The naked truth in 2024

So, just in case you missed it, I made more or less the same question a few years ago on the post Are…
POST April 4, 2023

Ultimate Guide to Spammy Link Removal and Penalty Recovery

What Are Spammy Links? Spammy links are low-quality backlinks that point to your website from untrustworthy or irrelevant sources. They often originate…
POST December 30, 2018

Is site speed important to rank in search engines?

Site speed matters for SEO, but how much depends heavily on your site’s existing authority. Google and Bing use page speed as…
POST February 13, 2018

Are Google’s SEO content guidelines killing real content?

Google’s SEO content guidelines push almost every page toward the same shape: long enough, fast enough, linked enough, and structured enough to…