GEO

13 posts

POST October 6, 2026

Brand Mentions for AI Search: How to Improve Your Rankings with Citations

A brand mention is any reference to your brand name or organization on a third-party website, with or without a hyperlink. Traditional…
POST September 3, 2026

Writing for AI Search: Why Wikipedia-Style Content Gets Cited More

Writing for AI search is paramount in the new AEO and GEO landscape. One of the secrets to mastering this writing style…
POST September 1, 2026

Does Google’s SGE Kill Click Traffic? What the Data Shows So Far

Google’s Search Generative Experience (SGE), now widely deployed as AI Overviews, generates a synthesized answer above the traditional organic results for many…
POST August 4, 2026

AI-Friendly Content Formats: The Page Types AI Tools Cite Most

Not all content formats are equal in AI retrieval. A definition page, a step-by-step guide, and a comparison table are all more…
POST July 21, 2026

What Is the Right Content Length for AI Search?

Is there a right content length for AI Search? should we use those loooong posts filled with keywords? Should we use those…
POST July 3, 2026

How to Better Optimize Google Merchant Center for AI Shopping Results

Google Merchant Center (GMC) has become the main data source for AI shopping recommendations. When someone asks Google’s AI Mode for “a…
POST June 30, 2026

Stop Paying for AI Visibility Prompt Tracking. It Doesn’t Exist.

Most AI visibility tools sell something they cannot actually deliver: precise tracking of the prompts people type into ChatGPT, Gemini, or Perplexity…
POST June 26, 2026

How to Structure a FAQ Section That Shows Up in AI Answers

A FAQ section done right is not a list of questions the company wants to answer. It is a list of questions…
POST June 24, 2026

Entity Maps, OKF, and LLMs Files: Do New AI Markdown Formats Actually Work?

A new wave of machine-readable formats promises to make your site easier for AI to read. Entity Maps, llms.txt, and OKF all…
POST June 18, 2026

Agentic Browsing and WebMCP: How Lighthouse Scores Your Site for AI Agents

Agentic Browsing is a Lighthouse category that measures how well your site is built for machine interaction, meaning how easily an AI…
POST June 8, 2026

How to Write Content for AI Summaries and AI Retrieval

When an AI system generates an answer, it retrieves specific passages from web pages, scores them for relevance, and assembles a response…
POST May 20, 2026

The Irony: Google Tells You Not to Use LLMs.txt. Then Uses LLMs.txt Itself.

On May 19, 2026, Google published its official guide to optimizing for generative AI search. It contains this line: “You don’t need…
POST February 12, 2026

Why llms.txt files are useless

What is llms.txt, and where did it come from? In September 2024, Jeremy Howard, a researcher and lecturer at the Universities of…