An SEO audit is the most perfect tool to find out what problems are affecting your site. And from there, where you can improve its performance.
An SEO audit is something that needs to be done on a regular basis. Although some people do them weekly, they don’t need to be done as often. Unless your site has recurring problems, or there have been big changes, or you work with high traffic SEO strategies.
However, it is advisable to perform an SEO audit once a month. At most, once every two months. Any SEO strategy that involves a lack of control for periods of time greater than 2 months is the same as tossing a coin and hoping for the best.
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But … what is an SEO audit?
As its name implies, an SEO audit is a process of analysis of variables that affect the optimization of your site. These variables can be of different types, both technical and content. Or even referring to your site in relation to other sites. Which can be your competitors, or general averages to a large number of sites.
Once we collect all the data, a report is generated that includes all the variables analyzed. This report will tell us where our site is strong, and where we need to work to improve them.
It is important to note that, unless we are working all day on technical SEO and content SEO, it is almost impossible that no problem will arise, even when we do nothing new. SEO rankings not only depend on us, but it is a measurement that considers us within the web ecosystem. And it is for this reason that we will normally see variations in search engine positions.
In addition, Google, Bing, Yandex and other search engines experiment with algorithms, with the position of our sites and also with new features that they introduce on their sites. For example, we can cite the new measurement variable that Google uses in the Web Vitals section of Page Speed Insights: Cumulative Layout Shift (CLS).
SEO variables we report
As mentioned above, there are many variables to consider in an SEO analysis. Our report includes (but is not limited to) the following items:
- Indexing analysis
- Status codes
- Page speed
- URL structure
- XML sitemap
- Canonical labels
- Tracking ability
- Legacy domain issues
- Off-page analysis
- Mobile SEO analysis
- International SEO analysis
- Site content structure
- Keyword research
- Page Copy Topic Analysis
- Use of keywords
- Metadata analysis (page titles, meta descriptions, header tags)
- User experience
- Images and Video
- Internal link and HTML sitemap
On top of the above, we make sure to control all the following variables, as mentioned by Brian Dean from Backlinko on this great post:
Step # 1: check if your site supports mobile devices
Step 2: make sure Google indexes ONE version of your website
Step # 3: Speed up your site
Step 4: search and delete the “zombie pages”
Step 5: find and fix indexing problems
Step # 6: check your organic traffic
Step # 7: Improve your SEO on the page
Step # 8: configure keyword ranking tracking
Step # 9: Analyze your backlinks
Step # 10: fix broken links
Step # 11: Competitive analysis
Step 12: improve your content 10 times
Step # 13: Optimize for UX signals
Step 14: flatten the architecture of your website
Step 15: launch a skyscraper post
SEO Site Audit Summary
An SEO audit is a fundamental tool for any webmaster who wants to grow their business. And Flamine includes it completely free of charge in all its SEO plans!
So what are you waiting for? Let’s improve your site right now, and you will see the results almost immediately!