On-Site SEO Analysis: don’t you love data?

Posted in: SEO Services

Published on: June 1, 2020 - Author: Jonathan

Home On-Site SEO Analysis: don’t you love data?

On-Site SEO Analysis is the analysis of variables that affect your SEO site wide. If we were talking about specific pages, then we’d be talking about On-page SEO. Simply put, on-page SEO affects one page of your website (or a limited set of them). While on-site SEO has a site-wide effect.

On-site SEO vs On-page SEO analysis

On-site SEO vs On-page SEO analysis
On-site SEO vs On-page SEO analysis: knowledge is Power

As you have seen in the previous paragraph, both types of SEO analysis are quite similar. The only difference is the reach or magnitude of this analysis.

For example, consider this scenario: Jane has an e-commerce site where she sells electronic items like mobile phones, computers, watches, tablets, and accessories.

On Jane’s website, we have a home page or landing page, then a product page and each of the products has its own page with its corresponding description, characteristics, photos, videos, etc.

So, Jane decides to generate an SEO strategy for each of her products, using keywords, images with alt and title tags, titles, well-written content and everything that is necessary for a good SEO strategy.

Its rationalization is as follows: “If I have 100 product pages with perfect SEO, then these pages will transmit the SEO juice (aka link juice) to the initial page and part of that SEO juice will go to other products.”

This strategy is very common and usually gives good results. Jane preferred a site-wide strategy, so we will do an on-site SEO analysis.

On the other hand, John has an e-commerce that sells solar energy panels. John thinks: “I do not want, nor do I have the time to work on SEO for each of my product pages. Therefore, I am going to work on SEO for my main pages so that it works as a landing page for all my products “

John’s strategy is also very common. And obviously, in this case the analysis that John is going to require is on-page SEO analysis.

Finally, Mary has a website where she shares articles on web design, UX, mobile design, web development … well, a little bit of everything about design. She focuses her efforts on SEO for her home page and backlinks building.

This strategy is very common and reasonable, since the sites with articles or posts in themselves generate keywords that will improve the presence in search engines and SEO ranks.

All of these strategies are valid, some better than others, but certainly valid. And for each of them we will use different analysis methods.

However, when we analyze in detail, we can find that the effects on a website or a page can differ greatly, sometimes in a negative way.

The multiple dimensions of SEO analysis

On-site SEO vs On-page SEO analysis: data driven SEO

Based on the above cases, let’s say we perform on-site analysis for Mary and Jane, and on-page analysis for John. And we find the following:

Jane’s site has very nice keywords. However, she desperately needs some Site Speed Optimization service (this is quite common on eCommerce sites). No matter how hard she works on her content, having a slow site will affect both her Google rankings and her conversions.

John is using a strategy that will work only if all the SEO variables and parameters are perfect. He can’t miss a thing, so he’ll need as much help as possible!

Finally Mary is building a lot of content and getting backlinks like mad. However, her website doesn’t grow. Or at least, it doesn’t grow as much as it should. There are many reasons for this: artificial content, bad backlinks, low speed, technical issues… In short, her hard work is affected by other factors.

Data driven SEO: powerful (in all senses)

The problem is that content building is just one of the variables of the SEO equation. There are other variables to consider, and here’s where technical SEO, SEO content analysis and other data driven analysis tools can shed light on what to do when it comes to on-page SEO or on-site SEO.

In order to provide you with a more accurate insight on your business, we will provide you with full actionable reports about your site. These SEO analysis reports contain the following information:

Technical SEO

Technical SEO refers to… well, technical aspects! Some of the variables you’ll get on your Search Engine Optimization report are

  • Load speed
  • SSL (Secure Socket Layers)
  • Coding quality
  • Javascript and CSS issues
  • Hosting report
  • Mobile and responsiveness issues
  • Htaccess rules and redirections
  • Compression Tools

Technical / Content SEO Analysis

on site SEO vs on page SEO analysis: structured data markup example
Example of structured data markup

This is a mix of both technical and content related issues. In other words: issues that are technical in nature but have effect on content. These variables may include:

  • XML sitemaps
  • Robots files
  • Structured Data Markup
  • AMP (Accelerated Mobile Pages)
  • Duplicate meta descriptions or titles
  • 4XX status code pages

SEO Content Analysis

These are the variables related to on-page SEO (or on-site SEO if you choose so) that directly affect content. Or, in other words, what users will see when reaching your website.

Some of the variables to report are:

  • Low word count
  • Meta description
  • URL length
  • keywords on your page
  • Headers usage
  • Image usage
  • Meta tags
  • Keyword Distribution

On-site or on-page SEO analysis? What to choose?

If you’re unsure about whether to choose on-site SEO or on-page SEO analysis, simply think: “which type or SEO strategy do I want to follow? Am I Jane, John or Mary?”

Remember that on-page SEO optimization will bring benefits to the whole site as well. But of course: the more you optimize your different web pages, the better results you’ll get.

Bottom line is that you’ll need to start with proper information (hence Data driven SEO) , and from there, everything will be way easier.

Here at Flamine we can help you with both on-page SEO and on-site SEO analysis, so do not hesitate in contacting us, we’re ready to take your business to the next level!

On-site SEO FAQs

On-site SEO vs On-page SEO analysis faq header

How much time does Flamine’s on-site SEO analysis take?

It depends on your site and our workload. On average, it takes 3 business days to be completed (this includes optimization)

Is there a limit of hours for your optimization services?

Yes. It’s impossible to realistically define how much work a site may take, but our one-time service pack (Ember) has a limit of 20 hours and Fire pack includes 40 hours a month. However, you’ll be informed before starting the project.

Many people says WordPress can’t be improved. Is that true?

Not at all. As a matter of fact, we LOVE WordPress and can promise your site will fly. Just in case, this site is built on WordPress!

However, be aware that there are 2 types of WordPress sites: self-hosted and those hosted at WordPress.com . If your site falls in the second case, we can’t provide services because your program won’t allow to do so. This being said, we could move your site to a self hosted one (which is strongly advised)

What kind of information or access do you need to work?

For on-site SEO or on-page SEO analysis we don’t need any particular type of access

Other services like yours charge between 10 and 30 times what you charge. Where’s the catch?

We are aware of this and we understand this may sound strange. However, there’s no catch. We can’t speak for other companies, only for us. And we believe in fair pricing and recurring customers, and this price is fair for our customers, but it also works for us.

Besides, unlike other services, we’re the only ones that guarantee results, so you could simply try us and if we don’t deliver, you get your money back (something you won’t get with any other service provider)

You mention a guarantee. What does it cover?

In a nutshell: We guarantee results, and we put them down in writing before start. If we don’t reach those results, we’ll give your money back, no questions asked. For a more extensive and detailed explanation, please see our Guaranteed SEO results policy